Intuitive social charts, a patented codeless drag & drop trading algorithm creator and access to a global marketplace of trading leaders are some of the exclusive features that Ticker Tocker has to offer.

Client:

Tickertocker

Industry:

Fintech

Deliverables:

Rebrand,
Market Research & Feature/Code Audit,
Custom Web/Mobile Design and Development,
Custom Fin-Tech Web,
iOS, and Android App Design and Development,
Digital Marketing,
Social Media Marketing, PR,
Influencer Marketing,
Animation, Videography

Bringing patented fintech trading software to the web and world, Eff Creative Group transformed a series of scattered trading applications without user friendly interfaces into a comprehensive and integrated web platform whose powerful technology disrupts the very nature of the trading world.

Client:

Tickertocker

Industry:

Fintech

Bringing patented fintech trading software to the web and world, Eff Creative Group transformed a series of scattered trading applications without user friendly interfaces into a comprehensive and integrated web platform whose powerful technology disrupts the very nature of the trading world.

Deliverables:

Rebrand,
Market Research & Feature/Code Audit,
Custom Web/Mobile Design and Development,
Custom Fin-Tech Web,
iOS, and Android App Design and Development,
Digital Marketing,
Social Media Marketing, PR,
Influencer Marketing,
Animation, Videography

Originally called Knowvera, Ticker Tocker spent nearly a decade and more than 8-figures developing a series of patented trading products whose limited adoption was constrained to windows computers and mostly institutional clients with marketing that never quite caught on. Without a web enabled product and lacking integration between their various products, Knowvera risked losing relevance and needed a refresh both to their sales and marketing efforts as well as their product strategy.

Analysis

Eff Creative started their analysis of the Ticker Tocker platform by preparing a full suite of market research and brand strategy documents with deliverables including an online marketing competitive analysis (covering more than 20 competitors), a competitor feature audit (also covering more than 20 competitors), market data provider analysis, feature audits and code reviews of all existing platforms, and an internal feature evaluation, platform infrastructure analysis.

Planning

The next step in the Ticker Tocker relaunch was creating a unified platform strategy and a core strategic vision around which all marketing, design, and engineering would be built around. The plan for the new platform was accompanied by a demographic analysis of which potential users would use the platform, and which product features would appeal to them. These deliverables together led to a creation of more than 150 pages of use case definitions and feature descriptions included within a formal proposal for design and software development that included a scope definition covering both adaptation of the client’s existing technology as well as creation of new features to plug in gaps identified within the planning and analysis stages.

Design

Based on the planning stage, comprehensive wireframes, page designs, and interactive prototypes were created to show how every single page and feature of the platform would behave prior to development. Continuous client feedback allowed for all design deliverables to be taken to a stage where they could be demonstrable for potential platform partners even prior to development being completed.

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Development

With the Eff Creative technical project management team leading the way, Eff Creative engineered a multi-platform website and set of native mobile applications through taking a leadership role of managing both the client’s existing engineering team for upgrading existing platform features as well as integrating the Eff Creative engineering experts to develop new features. Hundreds of thousands of new lines of code were added to the client’s existing infrastructure to create a new platform that combined innovative marketplace billing systems, live video broadcasting, new social charting features, a brand new educational forum, and a patented drag and drop trading algorithm creator all in one seamless platform.

Marketing

During the course of design and development, the Eff Creative marketing team acquired pre-release waiting lists of more than 10,000 exclusive signups to specially targeted landing pages to garner a backlog of sign-ups even before launching through a combination of social media management/marketing, SEM (search) marketing, influencer marketing, and PR.

Prior to launch, Eff Creative Group’s executive management team helped Ticker Tocker to acquire and negotiate agreements with multiple institutional clients, brokers, exchanges such as the Chicago Mercantile Exchange, and 3rd party technology platforms prior to launch.

Ticker Tocker is scheduled to disrupt the trading world with an open beta going live in July 2018.