An entrepreneur at the core with over 15 years of experience in bringing consumer-focused digital and retail products to market and with four successful exits to speak of, Doron Fetman set his sights on forming a vertically integrated solution to the inefficiencies that every entrepreneur and company faces. Going from concept to reality with multiple stakeholders, separate vendors and independent contractors is a recipe for extended timelines, missed deliverables and wasted money. Thus, the vision of Eff Creative was born and implementation began.
The launch of Eff Creative officially began at 323 W. 39th Street, in a colorful 3-room office (with a balcony!) that sat the first few who made up the team. Like any startup, Eff Creative struggled to balance building a company while forming the right team to implement the vision and philosophy which Eff was built upon. Eff looked for individuals who had entrepreneurial mindsets and were masters of their specific skillset. The result was an eclectic team made of young dreamers alongside experienced leaders and implementers. This was a year of nurturing and mentoring of ambitious and brilliant minds.