The launch of Eff Creative officially began at 323 W. 39th Street, in a colorful 3-room office (with a balcony!) that sat the first few who made up the team. Like any startup, Eff Creative struggled to balance building a company while forming the right team to implement the vision and philosophy which Eff was built upon. Eff looked for individuals who had entrepreneurial mindsets and were masters of their specific skillset. The result was an eclectic team made of young dreamers alongside experienced leaders and implementers. This was a year of nurturing and mentoring of ambitious and brilliant minds.
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