Parrotty | Eff Creative Group

Parrotty is a platform that was created by music lovers for music lovers who love to engage in the thrill of discovering music that sounds sampled, stolen or similar.

Client:

Parrotty

Industry:

Music

Deliverables:

Product Conceptualization,
Branding,
Website Design & Development,
Digital Marketing,
Digital Advertising,
Social Media,
Content Creation,
Original Content Creation,
Animation,
Videography.

Parrotty is a platform that was created by music lovers for music lovers who love to engage in the thrill of discovering music that sounds sampled, stolen or similar. With a state-of-the-art platform, Parrotty is creating a community of people who wish to engage in a meaningful and democratic discussion of the ethics of music sampling, without shying away from controversy.

In-House Product:

Parrotty

Industry:

Music

Deliverables:

Product Conceptualization,
Branding,
Website Design & Development,
Digital Marketing, Digital Advertising,
Social Media Content Creation,
Original Content Creation,
Animation,
Videography.

Parrotty proudly won a gold award in the ‘Media and Entertainment’ category in 2019’s International Business Awards.

“Parrotty is indeed a Revolutionary Music Platform. Highly rich content of music controversy, the technology and the experience is well developed, engagement throughout the site where users can submit and create their own Parrotty is making the site very exclusive and unique. Nice work!”

Parrotty proudly won a second gold award in the ‘Music’ category in 2019’s International Business Awards.

“As part of the innovation process, the idea is to move toward adoption of the streamlined format and have everyone hop on board of the product development. As a social platform the idea is to grow with the audience and provide a unique selling purpose and creating a niche for its core customers. Parrotty fills a gap in the always complicated music industry legalities in a democratized manner for its users-consumers. Eff Creative Group knew how and when to capitalize on turning a hobby into a business. Great job!”

“A good play on the words. I applaud them for their effort in taking on a behemoth on its own turf.”

What started as a hobby of curating a Spotify playlist loaded with hundreds of songs that sounded similar to each other soon became a full blown platform created by Doron Fetman, CEO of Eff Creative Group.

Parrotty, a product of both passion and strategic creativity is a music platform where users can vote on whether they believe two songs in a “Parrotty” are sampled, stolen, or similar. Users can also participate in the movement by creating their own Parrotty videos in a simple video editor, where they drag two songs that they believe sound similar to create their own 30 second video for people to vote on.

The Parrotty brand is a self-explanatory concept based upon the notion that artists are perhaps taking “creative inspiration” too far and thereby mimicking previous artists.

Parrotty’s content and users transcend genres, languages and artists, to serve audiences with some eye-opening similarities behind their favorite artists.

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