Parrotty is a platform that was created by music lovers for music lovers who love to engage in the thrill of discovering music that sounds sampled, stolen or similar.

Client:

Parrotty

Industry:

Music

Deliverables:


Product Conceptualization,
Branding,
Website Design & Development,
Digital Marketing,
Digital Advertising,
Social Media,
Content Creation,
Original Content Creation,
Animation,
Videography.

Parrotty is a platform that was created by music lovers for music lovers who love to engage in the thrill of discovering music that sounds sampled, stolen or similar. With a state-of-the-art platform, Parrotty is creating a community of people who wish to engage in a meaningful and democratic discussion of the ethics of music sampling, without shying away from controversy.

In-House Product:

Parrotty

Industry:

Music

Parrotty is a platform that was created by music lovers for music lovers who love to engage in the thrill of discovering music that sounds sampled, stolen or similar. With a state-of-the-art platform, Parrotty is creating a community of people who wish to engage in a meaningful and democratic discussion of the ethics of music sampling, without shying away from controversy.

Deliverables:

Product Conceptualization,
Branding,
Website Design & Development,
Digital Marketing, Digital Advertising,
Social Media Content Creation,
Original Content Creation,
Animation,
Videography.

What started as a hobby of curating a Spotify playlist loaded with hundreds of songs that sounded similar to each other soon became a full blown platform created by Doron Fetman, CEO of Eff Creative Group.

Parrotty, a product of both passion and strategic creativity is a music platform where users can vote on whether they believe two songs in a “Parrotty” are sampled, stolen, or similar. Users can also participate in the movement by creating their own Parrotty videos in a simple video editor, where they drag two songs that they believe sound similar to create their own 30 second video for people to vote on.

The Parrotty brand is a self-explanatory concept based upon the notion that artists are perhaps taking “creative inspiration” too far and thereby mimicking previous artists.

Parrotty’s content and users transcend genres, languages and artists, to serve audiences with some eye-opening similarities behind their favorite artists.

Play
Play
Play
Play
Play
Play
Play
Play
Play
previous arrow
next arrow
Slider