The Diva of Development
Alexandra is a talented technical project manager with international experience in client communication, multi-disciplinary management of engineering, quality assurance, and product management. Alexandra organizes and coordinates all of Eff Creative's development projects from developing architecture through the engineering process alongside the rest of our talented full stack development team. Alexandra is especially adept at implementing training and mentoring programs to create scalability, allowing Eff Creative's pool of all-star engineers to keep up to the highest standards while growing at a rapid pace. Alexandra has the unique skill of being able to bring both solution-based and creative thinking into any project, no matter how complex or demanding.
Central, Hong Kong
The Global Parisian
Victoria Journeau-Gagnon is a global citizen in every sense of the word. Originally from France, she has spent the better half of her life around the South East Asian region, having lived in Singapore, Malaysia and recently Hong Kong. Victoria’s expertise lies in her ability to grow businesses with an international and interdisciplinary approach to understanding markets and keeping up with trends. After making her mark in leading global retail conglomerates such as LVMH in Paris, Victoria moved to Hong Kong, expanding opportunities across China and Singapore during her time there. With roots and powerful network bases that span South East Asia and the West, she is the perfect blend for Eff Creative’s Asian expansion and overall global presence. A woman of several passions and sharp vision, Victoria is well on her way to helping Eff achieve its ultimate goal - global domination across industries.
The Inspiring Film Maker
Originally from Colombia and having grown up in Florida, Linda Restrepo developed a passion for filmmaking at a young age and went on to earn a Bachelors in International Communications, with a specialization in Video Production. With a unique style of film making, Linda began her journey by creating a high profile campaign for Latin American cable television - a booming industry of entertainment in the region; a project in which she successfully strategized and executed her creative visions. Since then, Linda has worked in exclusive agencies and television networks across the continent such as Univision, working on campaigns with an elite clientele. As an avid traveler, Linda brings to the table a multitude of global perspectives which are reflected in her state-of-the-art videos projects here at Eff Creative Group.
Director of PR
New York, USA
The Fame Maker
Hailing from upstate New York, Sana Javaid is a communications executive who has more than 12 years of experience in public relations. She was originally inspired to explore the field of communications following a part-time position at her local hometown's hospital. Sana quickly realized her passion for communications and her ability to connect with people and decided to pursue a full-time major at college. Over the course of her career, she has worked with brands seeking presence on both a national and an international scale including Rue La La, Weight Watchers, Campbell's Bolthouse Farms, Protiviti, Value Retail, and the Tourism Department of Rwanda. Sana has been responsible for providing counsel to C-suite executives, developing strategic direction for clients, and executing tactics to generate results to support their initiatives. Her professional experience across North America and Europe make Sana an asset to Eff Creative Group and its global clientele.
Sr. Graphic Designer
The Creative Design Purist
Having spent over a decade in Taipei and Taiwan, Elsa’s passion for graphic design was an early budding one. After designing for major corporations such as Unilever brands, Neutrogena and Bayer, Elsa moved to the Big Apple to expand her horizons as a Communication Design major at PRATT. With almost a decade of cumulative experience in the design and advertising industry Elsa’s expertise lies in display design, packaging design, brand identity development and visual design trend analysis.
The Absurdly Articulate Voice
With Eff’s growing global recognition, the company became a powerful brand name in itself. Mansi Sharma, having gained experience in public relations with conceptualizing product launches for large scaled brands such as The Body Shop and L’Oreal, walked through the beats of branding almost naturally. With a bold voice in her writing and an unapologetic flair to her personality, she began to conceptualize many of Eff’s high profile social campaigns. Her internationally diverse roots across India and Indonesia enabled her to become a strong affiliate with Eff Creative’s Singapore operations. As the outspoken and tenacious voice of Eff who will always rise to the occasion of a challenge, Mansi is a woman of many ideas and few inhibitions...not to mention the former Miss India-Indonesia.
The Fail Proof Taskmaster
While the service side of Eff’s projects were thriving, Doron believed he needed to add another driven, organized and focused team member to allow the in-house products to flourish. Danielle Noy, with her years of experience in project analysis and event organization knew how things worked, why they worked the way they did and how to ultimately get them done. Today, she is the operational and analytical backbone of every Eff project putting the P in perfection. Growing up in Cannes, France, a Moroccan and Russian background plus years of experience in the Israeli tech industry makes Danielle, quite evidently, a woman of poignant diagnosis, not mere discussion.
The Citizen of the World
The influx of high profile clients and an increasing scope of design based initiatives caused an opening for not just an expert graphic designer, but also an imaginative thinker and a skilled executor. As soon as Raquel walked into the office with her bold demeanor and unapologetic knack for design, Toby knew she was the one. Originally from Portugal, Raquel’s European influence and global exposure not only earned her a unique set of design skills but also the ability to envision ideas no one has ever conceived before. A woman of few words and many ideas, Raquel quickly became a master of the trade and Toby’s creative backbone for projects of all challenges.
Jonathan M. Kopnick
The Geek In Chief
Known as the iconoclast of the company, Jonathan’s addition to Eff Creative Group was an invaluable one with his expertise in technology being at the heart of our most powerful third pillar. Jonathan’s natural ability to understand complex concepts, innovate and solve problems enabled him with several invaluable skills necessary for client projects. His specialization in digital product management, data analytics, technical documentation, and software development is what lies at the heart of any strategy created for clients. It was winter of 2013 when Jonathan met Doron and Toby and where he quickly became a key player and partner in the early formation of Eff Creative Group.
CCO / Co Founder
The Creative Visionary
Toby’s name has been synonymous with creativity according to the many who have worked with her. While Doron mastered the business aspects of the company, he needed Toby to put the Creative into Eff Creative Group. At the mere age of 19, Toby began to design for brands for ten years right from her living room alongside raising her two young daughters while amassing a client roster and managing projects that would intimidate most. After working independently for almost a decade Doron and Toby joined forces in the dog days of summer 2012 and began to create a team upon the foundations of invaluable experience and talent.
CEO / Founder
New Jersey, USA
The Razor Sharp Realist
After nearly two decades of experience in the service, retail and product industry, in the summer of 2012 Doron made a move that would disrupt the existing creative space. With invaluable insight into the intricacies and financial aspects of several industries over the years, he began the process of combining business strategy, product and business development with creativity - something not many are able to execute to date. Experience and grit have always been the finest feathers in Doron’s cap leading up to his invaluable brainchild the world knows as Eff Creative Group.