In today's "extreme-streamed" lifestyle, Eff is highly experienced in building custom live streaming software, this being our agency's focus since 2015, beginning in the fitness industry with the development of gymGO.
As award-winning creative strategists, designers and developers, Eff transformed a personal training concept into a fully developed video platform called gymGO..."your gym on the go." GymGO is a cutting edge 7-way video conferencing platform that enables personal trainers, nutritionists and other fitness professionals to conduct training sessions live with their clients all around the world.
The sophisticated platform also synced with wearable devices such as Apple Watch, FitBit, Samsung Gear and more allowing trainers to track their client's health monitoring in real time during the video session.
Interestingly, we worked on this project years before wearables caught up to today's levels of adoption, and were one of the pioneers to tackle the Apple Watch's limited technology in its first iterations.
The project's live, 7-way video conferencing technology was also ahead of its time, resulting in Eff solving bandwidth and latency challenges long before the streaming industry was able to implement mature low-latency video technology.
Eff provided gymGO with branding and brand strategy, custom website design and development, custom iOS and Android app design and development as well as their go-to-market strategy based on a competitive market analysis and competitive research.
As software engineers dealing with live streaming technology for the fitness industry since 2015, Eff has the knowledge expertise needed to develop custom video conferencing technology platforms for fintech and beyond.
With the goal being to change the face of personal training with the power of technology, gymGO was truly a "no brainer for a trainer".