Boddess was launched with the intention to become India’s finest beauty tech-retailer that aspires to transform the way people discover beauty and grooming. The Boddess branding concept aligns with the preferences and habits of the average Indian beauty consumer identified in the market and consumer research stage. The brand concept builds around themes of how beauty can be upscale, modern and aspirational, and it emphasizes notions of self care and wellness.
The Boddess brand is built on the idea that body beauty and self care are of equal importance. This idea is already reflected within consumer preferences as evidenced by consumer willingness to invest in skincare. The Boddess brand’s global appeal and aesthetic translates perfectly to the concept’s delivery of new global beauty trends, gadgets and devices -- both of which are currently lacking from the Indian beauty market but also sought out by consumers. The Boddess brand is also conducive to content including buying guides and product suggestions and also to online and social media communities through which consumers can obtain information about product reviews and reputation. Furthermore, being that the brand is upscale supports the notion the Boddess only sells 100% authentic and genuine products - a major point of contention with online purchasing in India.
The Boddess brand is built on the idea that body beauty and self care are of equal importance. This idea is already reflected within consumer preferences as evidenced by consumer willingness to invest in skincare. The Boddess brand’s global appeal and aesthetic translates perfectly to the concept’s delivery of new global beauty trends, gadgets and devices -- both of which are currently lacking from the Indian beauty market but also sought out by consumers. The Boddess brand is also conducive to content including buying guides and product suggestions and also to online and social media communities through which consumers can obtain information about product reviews and reputation. Furthermore, being that the brand is upscale supports the notion the Boddess only sells 100% authentic and genuine products - a major point of contention with online purchasing in India.
Boddess Beauty - uplift your beauty rituals
A key brand message of Boddess stems from experiential beauty. Experience is paramount in beauty retail. Consumers are looking to experiment with the popular global trends that they see on social media. The discerning beauty seeker wants to experience the products in a luxury environment that enables them to engage with all of their senses:Beauty you can see: Featuring, eye shadow, eye palettes, lashes and brows
Beauty you can smell: Featuring, fragrance
Beauty you can define: Featuring, lip palettes, lip gloss, lip sticks, lip stains and lip plumpers
Beauty you can feel: Featuring, skin care, body scrubs, body creams, facial toners and anti aging care .
Website and Innovative Mobile Apps:
Boddess’s vision is to change the way people discover beauty and grooming. The website and native mobile apps were designed to create a holistic experience through a superior technology that puts the customer at the forefront and provides value from every aspect. In the few months since their launch, Boddess has already received global recognition for their AR/VR skin diagnostic, makeup try-on tools and virtual skin diagnostic features that were built into their apps.
During the Covid19 pandemic, every industry was required to gradually adapt to a new wave of change which swept the world. The beauty and skincare industry is similarly undergoing a massive transformation, with Boddess paving the way by embracing technology in a holistic way during this “new normal”.
“Boddess aspired to change the way people discover beauty and grooming. Also, we wanted to create a holistic experience through a superior technology led e-Commerce platform that puts the customer at the forefront and provides value from every aspect. External beauty to internal wellness. Boddess’s technology is what makes us stand out. Our in house proprietary AR/VR skin diagnostic, makeup try-on tools and hand picked artist talent in areas of hair, skin and makeup, are onboard full time.” Ritika Sharma, CEO and Founder of Boddess for New Indian Express Magazine.
“Boddess aspired to change the way people discover beauty and grooming. Also, we wanted to create a holistic experience through a superior technology led e-Commerce platform that puts the customer at the forefront and provides value from every aspect. External beauty to internal wellness. Boddess’s technology is what makes us stand out. Our in house proprietary AR/VR skin diagnostic, makeup try-on tools and hand picked artist talent in areas of hair, skin and makeup, are onboard full time.” Ritika Sharma, CEO and Founder of Boddess for New Indian Express Magazine.
Retail and Storefront Advertising:
As a part of our branding efforts, Eff envisioned what the retail experience of Boddess would look like. This includes further buildout of the ‘see, smell, feel and define’ sensory division of the product lines would translate to in a retail setting.
Boddess Product Line:
In addition to being India’s premiere destination for multi brand beauty, Eff designed a full product line for Boddess’s own private label beauty products.
Social Media:
The Boddess Instagram page is designed to be a true ‘Beauty Oasis’. With detailed product reviews and global brands being welcomed into the Boddess family daily, the Boddess social media pages are a true reflection of the strong brand that was created.
Through personalized product curations, state of the art gadgets, and indispensable talent from across the globe – Boddess is redefining the ultimate customer experience and elevating consumers commitment to beauty from a transaction to a life long relationship. Boddess is committed to equip every woman to be the most empowered, beautiful and confident version of herself and proudly offers some of the world’s best beauty brands currently on the market.
