Inspired by ‘body’ and ‘Goddess’, beauty is not limited to only the face, rather it is an elevated and aspirational experience that encompasses every aspect of a person’s being. Discover the essence of beauty, at Boddess.
Eff’s research studied trends in Indian consumers and India / Southeast Asia’s beauty and retail environment as they compared to trends in the Western and global beauty environment. Online data and trends were interpreted through qualitative and quantitative research of trends in consumers to outline key trends that defined the brand strategy for India’s newest beauty conglomerate to enter the market…. Boddess.
Beauty To take advantage of the emerging Indian beauty market’s high growth potential, Eff Creative Group performed a series of market research and consumer insight data analysis for launching a new beauty-focused retail brand. Eff Creative Group utilized this comprehensive market analysis into all aspects of the Indian and Asian beauty markets to conceptualize and implement a new multi-brand beauty concept for the discerning Indian consumer.
Eff’s research studied trends in Indian consumers and India / Southeast Asia’s beauty and retail environment as they compared to trends in the Western and global beauty environment. Online data and trends were interpreted through qualitative and quantitative research of trends in consumers to outline key trends that defined the brand strategy for India’s newest beauty conglomerate to enter the market…. Boddess. Deliverables:
Consumer Insights Data & Analysis
Retail Concept Design
User Interface and Experience Wire-framing
Desktop Platform Design
Native Mobile Application Design
The Boddess brand is built on the idea that body beauty and self care are of equal importance. This idea is already reflected within consumer preferences as evidenced by consumer willingness to invest in skincare. The Boddess brand’s global appeal and aesthetic translates perfectly to the concept’s delivery of new global beauty trends, gadgets and devices -- both of which are currently lacking from the Indian beauty market but also sought out by consumers. The Boddess brand is also conducive to content including buying guides and product suggestions and also to online and social media communities through which consumers can obtain information about product reviews and reputation. Furthermore, being that the brand is upscale supports the notion the Boddess only sells 100% authentic and genuine products - a major point of contention with online purchasing in India.
Boddess Beauty - uplift your beauty ritualsA key brand message of Boddess stems from experiential beauty. Experience is paramount in beauty retail. Consumers are looking to experiment with the popular global trends that they see on social media. The discerning beauty seeker wants to experience the products in a luxury environment that enables them to engage with all of their senses:
Beauty you can see: Featuring, eye shadow, eye palettes, lashes and brows
Beauty you can smell: Featuring, fragrance
Beauty you can define: Featuring, lip palettes, lip gloss, lip sticks, lip stains and lip plumpers
Beauty you can feel: Featuring, skin care, body scrubs, body creams, facial toners and anti aging care .
Website and Innovative Mobile Apps:Boddess’s vision is to change the way people discover beauty and grooming. The website and native mobile apps were designed to create a holistic experience through a superior technology that puts the customer at the forefront and provides value from every aspect. In the few months since their launch, Boddess has already received global recognition for their AR/VR skin diagnostic, makeup try-on tools and virtual skin diagnostic features that were built into their apps.
“Boddess aspired to change the way people discover beauty and grooming. Also, we wanted to create a holistic experience through a superior technology led e-Commerce platform that puts the customer at the forefront and provides value from every aspect. External beauty to internal wellness. Boddess’s technology is what makes us stand out. Our in house proprietary AR/VR skin diagnostic, makeup try-on tools and hand picked artist talent in areas of hair, skin and makeup, are onboard full time.” Ritika Sharma, CEO and Founder of Boddess for New Indian Express Magazine.
Retail and Storefront Advertising:As a part of our branding efforts, Eff envisioned what the retail experience of Boddess would look like. This includes further buildout of the ‘see, smell, feel and define’ sensory division of the product lines would translate to in a retail setting.
Boddess Product Line:In addition to being India’s premiere destination for multi brand beauty, Eff designed a full product line for Boddess’s own private label beauty products.
Social Media:The Boddess Instagram page is designed to be a true ‘Beauty Oasis’. With detailed product reviews and global brands being welcomed into the Boddess family daily, the Boddess social media pages are a true reflection of the strong brand that was created.