By 2015, Eff’s infrastructure was strong enough to begin developing strategic partnerships in helping to bring in a larger clientele. The focus became working with less clients over longer periods of time, ensuring quality over quantity and an elite level of service. With this mindset, Eff Creative partnered with select clients, ensuring product success by becoming an integral part of a team while performing the services to build their groundbreaking products. Eff’s continued growth led to expanded service offerings of mobile and e-commerce software development, digital marketing and social media marketing and management.