SpaghettiHeadz | Eff Creative Group

What started as a hobby soon became an multi-award winning business, when a single working mom decided to create a dynamic hair accessory for girls wanting to indulge in creative play called SpaghettiHeadz™

Client:
SpaghettiHeadz™

Industry:
Consumer Product
Deliverables:
Product Manufacturing,
Patented Consumer Product Design
Licensing,
Sales & Distribution,
Trade Show Design,
PR,
Social Media,
Digital Marketing,
Videography,
Animation.

The evolution of what is now a best selling girls’ hair accessory brand around the world, started in the imagination of a young single mother trying to empower her daughter with creative play in the cosmopolitan capital of the world - New York City. With its proprietary eco-friendly clay material, SpaghettiHeadz™, a dynamic and high quality hair accessory for girls, is able to grip onto any hair type without tangling or falling out and is able to be cut to any size with it’s ‘one size fits all’ motto as an accessible hair twist product.

In-House Product:
SpaghettiHeadz™

Industry:
Consumer Product
The evolution of what is now a best selling girls’ hair accessory brand across x continents and x countries, started in the imagination of two young mothers trying to empower their daughters with creative play in the cosmopolitan capital of the world - New York City. With its proprietary eco-friendly clay material, SpaghettiHeadz™, a dynamic and high quality hair accessory for girls, is able to grip onto any hair type without tangling or falling out and is able to be cut to any size with it’s ‘one size fits all’ motto as an accessible hair twist product.
Deliverables:
Product Manufacturing,
Patented Consumer Product Design
Licensing,
Sales & Distribution,
Trade Show Design,
PR,
Social Media,
Digital Marketing,
Videography,
Animation.

Our labor of passion and love yielded not just an evolutionary product for young girls around the world, but international acclaim from judges around the world. Our proud victory at the 2017 American Business Awards and International Business Awards garnered appreciation across the board of judging criteria with positive feedback from the judges.

“Super creative and astonishingly simple, SpaghettiHeadz has global appeal.”

“A simple product idea pioneered by two entrepreneurial young Moms continues to grow in sales and has now successfully created a new market opportunity with the Team Twists extension. Well done!”

Our passion for creating a product that mixed creativity with children’s fashion gained national acclaim at the 2017 American Business Awards when we won a silver award for Management Department & Team of the Year Silver

“This is such a great example of not only a great product, but also the immense efforts to strategically partner and develop the market to ensure product success.”

“Excellent progress to drive growth in the business; great product extensions and campaigns.”

“Super creative and astonishingly simple, SpaghettiHeadz has global appeal.”

“A simple product idea pioneered by two entrepreneurial young Moms continues to grow in sales and has now successfully created a new market opportunity with the Team Twists extension. Well done!”

“This is such a great example of not only a great product, but also the immense efforts to strategically partner and develop the market to ensure product success.”

Shortly after it’s initial launch, SpaghettiHeadz™ was picked up by most major networks such as Fox, NBC, ABC News and rated as the top stocking stuffer for girls during the holiday season of 2014.

Since its inception in September 2014, SpaghettiHeadz™ was spreading across the nation through major retailers such as Target, Barnes & Noble, Amazon and Zullily while simultaneously growing its international presence with distributors in South Korea, Dubai and Canada.

With rapid global expansion and booming sales, winter of 2017 was the time to take away age boundaries for SpaghettiHeadz™ and get girls of all ages to join in on the fun.

Team Twists™ was launched with 9 collections, designed with school and team colors for girls to wear at sporting events.

Two brands, 50 SKUs and three patents later, SpaghettiHeadz™ is a growing movement not only among little girls but also among adults and anyone who wishes to express any part of their identity - sports teams, hobbies, movie characters, etc.

The brand’s 2017 signings with college campuses and a large scaled film such as The Smurfs Movie and the 3 approved patents have transformed SpaghettiHeadz™ from just as a product to a powerful idea - traversing age, ethnicity and creative limitations of any kind.

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