Clovis | Eff Creative Group

In order to create a product line that was in sync with the rapidly evolving landscape of the health and fitness consumer market, Eff Creative Group adopted a diligent data-driven approach.

Client:

Clovis

Industry:

Health & Wellness

Deliverables:

Product Rebrand,
Packaging Design,
Custom E-Commerce Subscription Website
Design and Development,
Custom iOS and Android App Design and Development,
Digital Marketing,
Digital Advertising,
Social Media Content Creation,
Animation,
Videography

Eff Creative Group had the daunting task of transforming a niche regionally distributed singular SKU product developed by a singer-songwriter from Nashville into a fully developed internationally distributed product line with powerful scientific philosophies that touched multiple verticals.

Client:
Clovis Industry: Health & Wellness Eff Creative Group had the daunting task of transforming a niche regionally distributed singular SKU product developed by a singer-songwriter from Nashville into a fully developed internationally distributed product line with powerful scientific philosophies that touched multiple verticals. Deliverables: Product Rebrand, Packaging Design, Custom E-Commerce Subscription Website Design and Development, Custom iOS and Android App Design and Development, Digital Marketing, Digital Advertising, Social Media Content Creation, Animation, Videography

The Perfect Paleo Powder lived up to its title of ultimate perfection not only for our consumers but also for the American Business Awards jury in 2018. The campaign bagged a Gold Stevie for Marketing Campaign of the Year in the Energy/Nutrition Products & Services industry for its fully integrated, creative and researched based strategy and execution.

“This is a very well-designed and executed campaign with multiple points of contact with its audience.”

“A very good campaign - it has good alignment with proper marketing objectives..”

The Clovis Culture App wasn’t just a hit among fitness professionals and customers looking for an easy way to stay on top of nutrition. It was also a favorite among the prestigious jury of 2018’s American Business Awards. The proprietary app won a Silver Stevie in the Health industry based on its innovative approach to sales, marketing and distribution.

“Clovis Culture’s mobile app provides a web based and Native solution for selling The Perfect Paleo Powder. The app helps to bring the community together while providing very useful info such as dosage recommendations and other resources. Clean design and functionality.”

“With reminders it makes it feel like a personal assistant by your side that is encouraging. The whole concept is uplifting. Much needed concept and app that delivers and meets objectives. KUDOS!”

Building an entire community around a powerful brand name is no easy feat but also incredibly rewarding when recognized by a prestigious panel of judges at the American Business Awards. The Clovis Culture was a proud bronze winner for Engaged Community of the Year for it’s strategic approach to targeting diverse market segments and effective communication tactics.

“This is a very well-designed and executed campaign with multiple points of contact with its audience.”

“Comprehensive materials that are engaging and support the campaign goals.”

The Perfect Paleo Powder’s Perfect Campaign wasn’t just perfect to consumers across the country, but also to those judging the 2018 American Business Awards who recognized the campaign as the Bronze Stevie winner for Branded Content Campaign of the Year. The seamless integration of commercial objectives and creativity in our campaign’s cohesive marketing approach across channels was what earned the campaign accolades from a prestigious jury panel.

“The agency effectively established the Perfect Paleo Powder brand through multiple media avenues. Content was constructive, humorous, and occasionally instructive, cleverly drawing the consumer in.”

“Strong creative and clear business outcome.”

“This is a very well-designed and executed campaign with multiple points of contact with its audience.”

“A very good campaign - it has good alignment with proper marketing objectives.”

“This is a very well-designed and executed campaign with multiple points of contact with its audience.”

In order to create a product line that was in sync with the rapidly evolving landscape of the health and fitness consumer market, Eff Creative Group adopted a diligent data-driven approach. The paleo, crossfit and fitness supplement markets have skyrocketed in popularity, thus creating a crowded marketplace of homogenous products. Results from our competitive market analysis led to four new sub brands of The Perfect Paleo Powder product line: The Perfect Paleo Pre-Workout Powder, Perfect Paleo Post-Workout Powder, Perfect Paleo Fat Loss Powder and Perfect Paleo Digest & Rest Powder.

To sell The Perfect Paleo Powder, we built a custom e-commerce website with a built in user friendly rewards gamification system and an affiliate program along with a native sister app which functions as a marketing tool to allow fitness professionals to sell the products using a commission-based system.

The app enables experts across fitness and nutrition industries to recommend product doses and customize them for their clients while not having to worry about inventory or shipping costs, as orders were directly shipped to their clients’ doorsteps.

While the website acted as our online store, the app was an innovative way to create a sales force, boost sales and reward loyal customers efficiently through our promos program.

Behind The Perfect Paleo Products, we created a full blown Clovis Culture with six major pillars and distinct philosophies that resonate with consumers.

The Clovis Culture’s Perfect Paleo Powder is a significant example of the power in building a full infrastructure for a client grounded in market entry strategy through product development, digital development and sales.

Using a combined approach of social media marketing, digital advertising, affiliate advertising, influencer marketing, traditional PR and content creation, Eff Creative Group was successful in not only creating a brand, but in developing a MOVEMENT. Thus making the Perfect Paleo Powder actually...perfect.

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