To take advantage of the emerging Indian beauty market’s high growth potential, we performed a series of market research and consumer insight data analysis for launching a new beauty-focused retail brand. We utilized this comprehensive market analysis into all aspects of the Indian and Asian beauty markets to conceptualize and implement a new multi-brand beauty concept for the discerning Indian consumer.
Our research studied trends in Indian consumers and India / Southeast Asia’s beauty and retail environment as they compared to trends in the Western and global beauty environment. Online data and trends were interpreted through qualitative and quantitative research of trends in consumers to outline key trends that defined the brand strategy for India’s newest beauty conglomerate to enter the market… Boddess.
Boddess was launched with the intention to become India’s finest beauty tech-retailer that aspires to transform the way people discover beauty and grooming. The Boddess branding concept aligns with the preferences and habits of the average Indian beauty consumer identified in the market and consumer research stage. The brand concept builds around themes of how beauty can be upscale, modern and aspirational, and it emphasizes notions of self care and wellness.
The Boddess brand is built on the idea that body beauty and self care are of equal importance. This idea is already reflected within consumer preferences as evidenced by consumer willingness to invest in skincare. The Boddess brand’s global appeal and aesthetic translates perfectly to the concept’s delivery of new global beauty trends, gadgets and devices -- both of which are currently lacking from the Indian beauty market but also sought out by consumers. The Boddess brand is also conducive to content including buying guides and product suggestions and also to online and social media communities through which consumers can obtain information about product reviews and reputation. Furthermore, being that the brand is upscale supports the notion the Boddess only sells 100% authentic and genuine products - a major point of contention with online purchasing in India.
Ticker Tocker’s new interface layout was architected to ensure that Leaders received increased exposure and subscribers to their premium content. The layout was adapted to promote leaders’ products such as verified trades, automated trading strategies, premium live trading rooms with a live chat commentary system, education courses and newsletters.
A key brand message of Boddess stems from experiential beauty. Experience is paramount in beauty retail. Consumers are looking to experiment with the popular global trends that they see on social media. The discerning beauty seeker wants to experience the products in a luxury environment that enables them to engage with all of their senses:
Ticker Tocker’s new interface layout was architected to ensure that Leaders received increased exposure and subscribers to their premium content. The layout was adapted to promote leaders’ products such as verified trades, automated trading strategies, premium live trading rooms with a live chat commentary system, education courses and newsletters.
Boddess’s vision is to change the way people discover beauty and grooming. The website and native mobile apps were designed to create a holistic experience through a superior technology that puts the customer at the forefront and provides value from every aspect. In the few months since their launch, Boddess has already received global recognition for their AR/VR skin diagnostic, makeup try-on tools and virtual skin diagnostic features that were built into their apps.
With detailed product reviews and global brands being welcomed into the Boddess family daily, the Boddess social media pages are a true reflection of the strong brand that was created.
Through personalized product curations, state of the art gadgets, and indispensable talent from across the globe – Boddess is redefining the ultimate customer experience and elevating consumers commitment to beauty from a transaction to a life long relationship. Boddess is committed to equip every woman to be the most empowered, beautiful and confident version of herself and proudly offers some of the world’s best beauty brands currently on the market.
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