Tommie Copper | Eff Creative Group

The world’s leading original compression wear brand aimed to reinvent itself to expand target markets and set itself apart from competitors through powerful messaging and a strong social media campaign. Our curated content creation created a stir across all social media platforms.

Client:

Tommie Copper

Industry:

Fashion

Deliverables:

Social Media Campaign,
Content Creation,
Animation,
Videography

Tommie Copper - the compression wear industry’s leading originals ran into a roadblock when traditional Above the Line marketing practices began to undermine their potentially powerful online presence, leaving a gap in their digital marketing efforts toward greater brand recognition. Eff Creative’s expertise in the digital marketing space allowed us to roll up our sleeves and conduct an in-depth market research process that allowed us to gauge compression wear market trends across the nation and abroad.

Client:
Tommie Copper
Industry:
Fashion
Tommie Copper - the compression wear industry’s leading originals ran into a roadblock when traditional Above the Line marketing practices began to undermine their potentially powerful online presence, leaving a gap in their digital marketing efforts toward greater brand recognition. Eff Creative’s expertise in the digital marketing space allowed us to roll up our sleeves and conduct an in-depth market research process that allowed us to gauge compression wear market trends across the nation and abroad.

Deliverables:
Social Media Campaign,
Content Creation,
Animation,
Videography

Tommie Copper’s viral social campaigns gained national and international appreciation by winning Marketing Campaign of the Year - Fashion & Style, Gold at the 2017 International Business Awards held in Barcelona. Our campaign was judged by a panel of juries all around the world - from entrepreneurs in Istanbul to CFOs in Hong Kong, Spain, Abu Dhabi & more.

“Well rounded communications that reach different targeted segments. Detailed segmentation of video content offers short but precise info and insight of what the brand has to offer to target audience.”

Tommie Copper’s social campaigns were recognized on a national level and won Marketing Campaign of the Year - Fashion & Style, Bronze at the 2017 American Business Awards hosted in the heart of Times Square in the summer of 2017. Our campaign was monitored and judged by a panel of successful entrepreneurs and thought leaders who had wonderful feedback for our performance throughout the campaign:

“Very good campaign plan, supported by great visuals, that achieved both of the goals set. Well done.”

Tommie Copper’s impactful social campaigns gained recognition at the 2017 Public Relations Society of America’s Big Apple Awards when the #WearableWellness campaign won Content Marketing Campaign of the Year. The campaign was in the running with other large-scaled and internationally recognized brand names and Eff Creative Group was a proud winner of the coveted title.

“Well done creating a comprehensive social strategy and seeing impressive increases in social engagements.”

“Very good campaign plan, supported by great visuals, that achieved both of the goals set. Well done.”

“Well done creating a comprehensive social strategy and seeing impressive increases in social engagements.”

After thorough data analysis, we created an aggressive 3-month social media strategy along with content targeted for Facebook, Twitter, Instagram and YouTube.

We also conducted several in house and internationally located photoshoots in Singapore and Hong Kong - giving the brand a national as well as a global presence over the course of our contract. Our original content creation process was backed by strategy and executed to boost our globally viral social campaigns across the board.

In order to tie in crucial brand elements, we utilized the presence of celebrity brand ambassadors such as former NFL athlete Boomer Esiason and former Real Housewife of New York City’s Heather Thomson within our initiatives, while also creating campaigns for social awareness issues such as veteran support & solidarity. We created visual and written content to display Tommie Copper’s state of the art product on the Home Shopping Network - Evine where the product was sold out within the first hour within multiple events.

Through our compelling social content we successfully reached our goal of increased social engagement. The audience engagement increased by 94.3% on Facebook, 522.5% on Twitter and 1,329.7% on Instagram.

Tommie Copper’s signature hashtags #WearableWellness and #TommieCopperTravels created a stir online and gave Tommie Copper a mass digital following as well as an indispensable place in the lives of consumers.

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