MYOS RENS Technology, public biotechnology company that created the world's first natural food product to foster natural muscle growth using an ingredient called Fortetropin® had a breakthrough product, but lacked the means to communicate it effectively.

Client:

Qurr

Industry:

Nutraceutical

Deliverables:

Brand strategy,
Consumer product design,
Corporate Rebrand,
Packaging Design,
Custom E-Commerce Subscription Platform
Design & Development,
Digital Marketing, Social Media Marketing,
Content Creation,
Animation, Videography,
Trade Show Design

With a revolutionary product at hand, we had the task of transforming the brand “Re” through planning and research, branding and packaging, website design and development, content creation and digital marketing. Through research and data analysis, Eff Creative Group transformed a single product - originally called "Re" into 3 dynamic verticals and renamed the brand to Qurr Fortetropin to make it into a viral movement.

Client:

Qurr

Industry:

Nutraceutical

With a revolutionary product at hand, we had the task of transforming the brand “Re” through planning and research, branding and packaging, website design and development, content creation and digital marketing. Through research and data analysis, Eff Creative Group transformed a single product - originally called "Re" into 3 dynamic verticals and renamed the brand to Qurr Fortetropin to make it into a viral movement.

Deliverables:

Brand strategy,
Consumer product design,
Corporate Rebrand,
Packaging Design,
Custom E-Commerce Subscription Platform
Design & Development,
Digital Marketing, Social Media Marketing,
Content Creation,
Animation, Videography,
Trade Show Design

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We were able to find a “Qurr” for our client Myos Rens Technology’s product & win a Silver Award at the International Business Awards in 2017 for the best Brand Renovation of the Year.

“Excellent campaign. Well thought out and executed. Great results”
“Rebranding and marketing a complex product requires enormous public education, Eff Creative did a commendable job of using various media to support the campaign - educational packaging, testimonials and video descriptions.”
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Our years of experience in the product industry earned us a 2017 Silver Stevie International Business Award for Marketing Campaign of the Year - Packaged Food. The judges’ passionate comments made them address a question we’re all trying to answer - What’s in a name? Take a look:

“A fine example of the wisdom in asking the question: 'So what's in a name?' Plenty, it would seem.”
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The transformation of Qurr as a household brand name was not only successful among consumers, but also critics. Qurr’s diverse and powerful campaign was awarded the 2017 Silver Integrated Campaign - Promotional / Branding of the year by the Daveys Awards jury. The Daveys are known to recognize the finest work in Web, Design, Video, Advertising, Mobile & Social from small agencies all over the world and Eff Creative Group was a proud winner of multiple titles during the year for Qurr.

“I watched the Kilimanjaro video, which looked like a 'reality-ad' - amply demonstrating that the product can be worn by anyone and will benefit all - whatever your shape, size or gender. and that to me makes a good campaign.”
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Qurr’s rebranding and marketing campaign was a winner of the 2017 Integrated Business to Consumer Campaign of the Year. Our vertically integrated approach to creating a single cohesive strategy across mediums ranging from digital to social to pan-website promotional schemes bagged us the coveted award for the campaign.

“Rebranding and marketing a complex product require enormous public education, Eff Creative did a commendable job of using various media to support the campaign - educational packaging , testimonials and video descriptions.”
Image is not available

Qurr’s unified strategy of an integrated marketing approach not only communicated the brand’s ethos clearly, but also earned recognition from one of the most coveted awards in the industry - the Daveys. The campaign won the 2017 Silver Davey for Integrated Campaign for Marketing Effectiveness as a result of successful diversification and execution of Qurr’s marketing campaigns across channels.

“Great results. The campaign was very successful.”
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Image is not available

We were able to find a “Qurr” for our client Myos Rens Technology’s product & win a Silver Award at the International Business Awards in 2017 for the best Brand Renovation of the Year.

“Excellent campaign. Well thought out and executed. Great results”
“Rebranding and marketing a complex product requires enormous public education, Eff Creative did a commendable job of using various media to support the campaign - educational packaging, testimonials and video descriptions.”
Image is not available

Our years of experience in the product industry earned us a 2017 Silver Stevie International Business Award for Marketing Campaign of the Year - Packaged Food. The judges’ passionate comments made them address a question we’re all trying to answer - What’s in a name? Take a look:

“A fine example of the wisdom in asking the question: 'So what's in a name?' Plenty, it would seem.”
Image is not available

The transformation of Qurr as a household brand name was not only successful among consumers, but also critics. Qurr’s diverse and powerful campaign was awarded the 2017 Silver Integrated Campaign - Promotional / Branding of the year by the Daveys Awards jury. The Daveys are known to recognize the finest work in Web, Design, Video, Advertising, Mobile & Social from small agencies all over the world and Eff Creative Group was a proud winner of multiple titles during the year for Qurr.

“I watched the Kilimanjaro video, which looked like a 'reality-ad' - amply demonstrating that the product can be worn by anyone and will benefit all - whatever your shape, size or gender. and that to me makes a good campaign.”
Image is not available

Qurr’s rebranding and marketing campaign was a winner of the 2017 Integrated Business to Consumer Campaign of the Year. Our vertically integrated approach to creating a single cohesive strategy across mediums ranging from digital to social to pan-website promotional schemes bagged us the coveted award for the campaign.

“Rebranding and marketing a complex product require enormous public education, Eff Creative did a commendable job of using various media to support the campaign - educational packaging , testimonials and video descriptions.”
Image is not available

Qurr’s unified strategy of an integrated marketing approach not only communicated the brand’s ethos clearly, but also earned recognition from one of the most coveted awards in the industry - the Daveys. The campaign won the 2017 Silver Davey for Integrated Campaign for Marketing Effectiveness as a result of successful diversification and execution of Qurr’s marketing campaigns across channels.

“Great results. The campaign was very successful.”
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A major transformation derived from our ideation phase was changing the name from “Re” to “Qurr” as the former comprised of 15% of all the words in the English language and failed to appear on the first page for any search keywords, thereby making it unmarketable.

Qurr (pronounced Kyoor) allowed us to get creative with wordplay and branding while advertising the product’s function within its name as a verb itself. Additionally, we decided to give the product a segmented focus and specific targeted messaging by splitting it into 3 different verticals - each targeting a different audience (Strong, Well and Toned). We created diversified narrative content through graphics, videos and testimonials to educate the consumer about Qurr's benefits and repackaged the physical product to bring it in line with the renewed vision and strategy.

In order to diversify, we explored bioengineered foods industry as it has gained momentum amidst those with busy lifestyles around the world with products such as Soylent being a major example. Our client’s product caters to this need for convenience and efficiency with it’s functional nutritional nature. We identified these growing markets, and created a specific strategy with messaging, appealing color schemes and visuals to communicate the product in an efficient yet powerful way - catering to each one’s needs.

Our experience with MYOS RENS is the perfect example of a successful strategic transformation of a revolutionary product into a household name. Our strategy and designs didn’t just sell a protein activator, they told inspiring stories that made a global impact.

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