Ezer Mizion | Eff Creative Group

With mere weeks to go before being highlighted at the 2018 AIPAC Conference in Washington, DC, Ezer Mizion enlisted the expertise of Eff Creative Group to jump in and create a full fledged campaign for the event.

Client:
Ezer Mizion

Industry:
Nonprofit Organization

Deliverables: Campaign Strategy & Execution,
Branding,
PR,
Social Media Content Creation,
Digital Advertising,
Digital Marketing,
Videography,
Trade Show Design.

Ezer Mizion is the world's largest Jewish bone marrow registry, saving lives globally. At the 2018 AIPAC convention in Washington D.C., Ezer Mizion launched a powerful digital campaign called Shared Life. This campaign garnered the support of influencers including supermodel Bar Rafaeli, former Real Housewives of New York City star Heather Thomson, and political figures such as Israeli Minister of Education Naftali Bennet and Israeli Minister of Justice Ayelet Shaked.

In-House Product:
Ezer Mizion

Industry:
Nonprofit Organization
Ezer Mizion is the world’s largest Jewish bone marrow registry, saving lives globally. At the 2018 AIPAC convention in Washington D.C., Ezer Mizion launched a powerful digital campaign called Shared Life. This campaign garnered the support of influencers including supermodel Bar Rafaeli, former Real Housewives of New York City star Heather Thomson, and political figures such as Israeli Minister of Education Naftali Bennet and Israeli Minister of Justice Ayelet Shaked.
Deliverables: Campaign Strategy & Execution, Branding,
PR,
Social Media Content Creation,
Digital Advertising,
Digital Marketing,
Videography,
Trade Show Design.

Ezer Mizion is the only organization in the world to have an exclusive alliance with the Israeli Defense Forces (IDF) - giving the opportunity for all new recruits to be swabbed upon enlisting. This ensures the healthiest, youngest and most diverse jewish donor base for the ill around the world.

With thousands of heartwarming stories of successful bone marrow transplants and emotional personal encounters between donors and recipients, Eff Creative put their expertise in storytelling to use.

As an honorary highlighted guest at AIPAC 2018, the Ezer Mizion booth was uniquely designed with life size cutouts of donors standing with their recipients accompanied by inspiring stories of heroism, survival and sacred bonds of past transplants. The Shared Life concept was simple - conveying the message that one person can literally share their life with another. To reinforce this message was a branded collection of videos, images, stories and more to cohesively communicate our life-sharing and life-saving mission.

With supporting creative and trendy hashtags such as #GetYourSwabOn, #EveryShareCounts and #ChoosetoShare, the #SharedLife campaign gained social appeal.

Our collective strategic creativity holds global resonance; and with it we were able to create a tangible and meaningful impact; contributing to the betterment of people's health, helping them lead a long and fulfilling life...forever shared with one another.

This year, Eff Creative Group was honored to be nominated for and win the best Global Communications Campaign for Ezer Mizion’s wildly successful #SharedLife campaign, which featured political pioneers and Hollywood A-listers, among a list of other illustrious nominees.

"Transforming the world’s largest Jewish bone marrow registry’s mission into a powerful campaign with global appeal was no easy task. This campaign is very deserving of the Big Apple Award for Global Communications."

Eff Creative Group was a proud recipient of an Honorable Mention for the Brand Engagement category this year for our #SharedLife campaign; a global marketing campaign that championed the causes of the largest Jewish bone marrow registry in the world; Ezer Mizion.

"Within the short period of time allocated, Eff garnered the support of thousands across the world including Israeli supermodel Bar Refaeli, Real Housewives of New York celebutante Heather Thomson and more. Now live, the #SharedLife campaign is generating awareness for the bone marrow registry and has a notable impact on saving lives across the globe."

“Within the short period of time allocated, Eff garnered the support of thousands across the world including Israeli supermodel Bar Refaeli, Real Housewives of New York celebutante Heather Thomson and more. Now live, the #SharedLife campaign is generating awareness for the bone marrow registry and has a notable impact on saving lives across the globe."

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