On June 12, 2017 the Public Relations Society of New York hosted the 30th Annual Big Apple Awards at the Grand Hyatt Hotel in Times Square, NY celebrating the year’s most innovative and sophisticated campaigns in the PR industry.

Eff Creative Group was a proud nominee and winner of the Content Marketing: Campaign of the Year with a Budget of $150,000 or less among its well-established competitors for our Tommie Copper #WearableWellness campaign.

“I watched the Kilimanjaro video, which I viewed, for want of a better term, as a ‘reality-ad’ – amply demonstrating that the product can be worn and will benefit anyone – whatever your shape, size or gender. That, to me, makes a good campaign.”